ReplyZap for Ecommerce & DTC Brands
Ecommerce brands use ReplyZap to turn social engagement into sales. When a shopper comments a keyword on a product post or reel, ReplyZap auto-DMs the product link or a discount code instantly — and can collect an email for future campaigns. It also auto-replies to story product tags. Built on the official Meta Graph API, it converts attention into orders without a team watching the inbox.
The challenge
- Product posts get "how much?" comments you can't answer fast enough.
- Discount drops create a flood of DMs at once.
- Hard to capture emails from Instagram shoppers.
How ecommerce & dtc brands use ReplyZap
- 1Tag products with keywords
Set a keyword like "shop" or "price" on product posts and reels.
- 2Auto-DM the link or code
ReplyZap instantly sends the product link or discount code.
- 3Collect the email
Ask for an email in the DM to power retargeting and campaigns.
- 4Automate story replies
Respond to story product tags and replies automatically.
Example
A brand posts a product reel: "Comment SHOP for the link." ReplyZap DMs the product page and a first-order discount, capturing emails to fuel future launches.
Frequently asked questions
Can ReplyZap send discount codes automatically?
Yes. Set a comment keyword and ReplyZap auto-DMs your product link or discount code instantly to every shopper who comments it, through the official Meta Graph API.
Does it help with abandoned interest?
Yes. By capturing emails inside the DM, ReplyZap lets you follow up with shoppers who showed interest but didn't buy, turning Instagram attention into a retargetable audience.
